Why Adults Coloring Books are Popular?

 

In recent years, adult coloring books have surged in popularity, with many attributing their success to the therapeutic benefits they offer. But what's behind this trend, and why are adults increasingly turning to an activity once reserved for children?

The Unexpected Success of Adult Coloring:

In 2011, artist Johanna Basford was approached to create a children's coloring book. Instead, she proposed one for adults, citing the enjoyment her clients found in coloring her intricate designs. The result was "Secret Garden: An Inky Treasure Hunt and Coloring Book," which, since its 2013 release, has sold millions. Basford's work, along with other successful titles, has established a booming market for adult coloring books.

The Therapeutic Angle:

The popularity of these books is partly driven by their therapeutic claims, from stress relief to mental well-being. Social media has played a role too, with enthusiasts sharing their colored masterpieces and tips online. However, some experts argue that while coloring might be relaxing, it doesn't necessarily foster genuine creativity.

Childhood Revisited:

The adult coloring trend is part of a broader movement where adults are seeking out childhood experiences. From adult summer camps to preschool classes for grown-ups, there's a growing desire to recapture the simplicity and joy of childhood activities.

Critics Weigh In:

While many embrace the trend, critics argue that adults are using such activities to escape from the complexities of adult life. Some see it as a reflection of societal regression, with adults avoiding mature responsibilities.

Economic Influences:

Historically, recessions have sometimes been accompanied by a rise in playful activities for adults. While the current economic situation in the U.S. is improving, the adult coloring trend shows no signs of slowing down. In fact, upcoming releases, including a "Game of Thrones" coloring book, are eagerly anticipated.

Conclusion:

Adult coloring books, with their blend of nostalgia and therapy, have carved a niche in the market. As Basford puts it, coloring provides a safe outlet for creativity, making it accessible to all.

Thought-Provoking Questions:

1. How does the act of coloring influence mental well-being in adults?
2. Are adult coloring books a temporary trend or a reflection of a deeper societal shift?
3. How do economic factors influence the popularity of nostalgic activities for adults?

Here is sources to check up additional information:

Brain Stimulation: Coloring utilizes areas of the brain that enhance focus and concentration. It also helps with hand-eye coordination and the development of motor skills.

Source: CNN - The science behind adult coloring books

Childhood Nostalgia: Engaging in activities from our childhood can often serve as a form of escapism. It allows adults to take a break from the digital world and relive simpler times.

Source: The Guardian - Colouring books for adults benefit mental health

Economic Trends: Historically, during times of economic downturn or societal stress, there's been a turn towards simpler, comforting activities. Coloring books, being cost-effective and easily accessible, fit this trend.

Source: Forbes - Why Adult Coloring Books Are So Popular

Social Media Influence: The rise of platforms like Instagram and Pinterest has allowed users to share their colored masterpieces, further popularizing the trend.

Source: NY Times - Grown-Ups Get Out Their Crayons

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